Bullet Point 4 has to do with the factors which determine the extent to which a business is socially responsible.
We know that Anita Roddick was influential in her company and influenced The Body Shop's overall stance on corporate responsibility.
Here's a counter-example: Michael O'Leary of RyanAir giving his opinion about climate change. Will this have an effect on how resonsible RyanAir is to the environment?
http://www.guardian.co.uk/environment/blog/2010/sep/10/michael-o-leary-ryanair-global-warming
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