STEVE Jobs and Apple might have taken centre stage not only in the last week or so, but also in the last few years and it appears that they have left other companies behind. However, Microsoft is still a really innovative, creative and forward thinking company.
http://www.youtube.com/watch?v=_WB7P4jVktU
This is an example of a really interesting product that has the potential to over shadow any of Apple's recent developments. In fact this product, coupled with the new "Cloud" concept, could become integral parts of all our lives in the next ten years.
Apple may be the company of now, but I think if microsoft keep going with this product and this line of development we could see some truly amazing pieces of technology.
Only one problem, Bill Gates is not the inspirational figure head that Steve Jobs was and still is posthumously.
Jack
Apple's competitor on Operating systems my well be Microsoft, but their big competitor in the mobile and internet space is google (for mobile Operating Systems, Android) and Amazon (for music sales, etc. with their digital download service). Apple's main advantage is they know what people want, not just geeks want. When they launched the iPod 10 years ago (at a cost of 400 USD, only mac compatable) the geek perspective was "No wireless. Less space than a nomad. Lame." - the big advantage with apple tech is that you don't have to be a geek to use it.
ReplyDeleteThat said, surface "may" be a cool thing that everyone gets, and the next step forward for human computer interaction, it's been in development for a while, and I like where it's going - but it might be too expensive for people to adopt.