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Monday, 28 February 2011

Buger King PLC

Burger king has social responsibilities in terms of its food, employees, the environment and in relation to the government.
The ways in which it takes responsibility for the food it produces include the following objectives the company places importance on:

  1. We provide detailed nutrition information to our guests so they can make informed choices.
  2. Our HAVE IT YOUR WAY® brand promise lets our consumers customize their menu choices to meet their individual diets and lifestyles.
  3. Nutrition, quality, value and taste are all important attributes that can help our guests and their children make choices that promote healthy living. Our product innovation teams are constantly working with our trained chefs and nutritionist to develop new menu options that provide a choice of great tasting food while meeting our guests’ nutritional needs.

In terms of its employees, they claim they keep a culture that is Bold, Accountable, Empowering and Fun. These aspects have their own objectives set against them as such:


  1. Bold represents our determination to approach every situation with dynamic, innovative thinking.
  2. Accountable means that we embrace the responsibility we have as a public company to deliver value for our shareholders and for our franchisees and to provide great service and products to our restaurant guests.
  3. Empowered says that we vest individuals with the power and control to achieve their goals whether that person is our colleague, our franchisee, our supplier or our restaurant guest.
  4. And Fun exclaims that we work as a team and strive to make every BURGER KING® worldwide – more than 11,800 restaurants, our field teams and our Restaurant Support Centers – a place where people love coming to work every day.

Burger King are continually researching and developing ways to make changes that will be positive on the environment. They are researching ways to deliver consistent policies and practices across all of our operations globally. Some of their current actions are as follows.


  1. We have begun holding BURGER KING® Green Sessions for employees, members of our supply chain and key third-party partners who understand BKC operations best and who are passionate about making a difference.
  2. We know that recycling and waste management are two of our biggest environmental challenges. We are continually working with suppliers to find ways we can reduce, reuse and recycle.
  3. Globally, BKC has committed to purchase beef from suppliers that source only beef that has been raised in environmentally responsible ways. As a result, none of our beef comes from recently deforested tropical rainforests.

The link to this site is http://www.bk.com/en/us/company-info/corporate-responsibility/environment.html

Ross McKee

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