McDonald's CSR Report:

Information and the full report can be found at: http://www.aboutmcdonalds.com/mcd/csr/report/overview.-RightParaContentTout-43872-ReportsLinkList-28982-File1.tmp/mcd052_2009report_v6.pdf

CEO: Jim skinner.

Living our values – Actions speak louder than words

We place the customer at the core of everything we do

We are committed to our people

We believe in the McDonald’s System

We operate our business ethically

We are committed to communities

We grow our business profitably

We strive to continually improve

How McDonald’s brings values to the table

THE THREE-LEGGED STOOL: MCDONALD’S BUSINESS MODEL

• Franchisees – own and operate the majority of our restaurants
• Suppliers – provide food and packaging
• Company employees – support and deliver restaurant operations around the world

MCDONALD’S FRANCHISEES - IN PURSUIT OF CONTINUOUS CUSTOMER SATISFACTION

RESTAURANT OPERATIONS IMPROVEMENT PROCESS (ROIP)

“Our customers expect value and quality every time they visit us. By constantly working to make sure every aspect of a visit is a good one, we can increase customer loyalty.”

To help keep the business running smoothly on a day to day basis, McDonald's seeks help from many governing bodies:

Worldwide Corporate Relations Council – Guides and aligns on issue positions, approaches and communications across McDonald’s System related to social & environmental issues

Corporate Social Responsibility Department –Provides corporate staff leadership, coordination and support for our global corporate social responsibility policies, programs and reporting

Quality Systems Board – QA directors in each of our major geographic sectors and senior-level supply chain and food safety specialists lead the development and execution of worldwide food quality strategies, including food safety.

Sustainable Supply Steering Committee – Guides the development of the strategies and tools necessary to accomplish McDonald’s vision of a sustainable supply system

Global Environmental Council – Identifies global strategic environmental priorities and acts as a forum for best practice sharing on local environmental initiatives and programs

MCDONALD’S VALUES

We place the customer experience at the core of all we do

We are committed to our people

We believe in the McDonald’s System

We operate our business ethically

We give back to our communities

We grow our business profitably

We strive continually to improve

Environmental responsibility

Energy conservation

Sustainable packaging and waste management

Green building design

McDonalds Key Goals:

SUSTAINABLE SUPPLY CHAIN

1. Educate and communicate with our supply system about sustainability
2. Develop a comprehensive global forestry policy that will apply to all products we purchase
3. Measure environmental impacts in our supply chain
4. Further rollout our global forestry standards for consumer packaging, exanding into other Areas of the World, specifically the U.S. and Asia Pacific, Middle East and Africa (APMEA)).
5. Continue to integrate environmental considerations into our packaging design through rollout of our global packaging scorecard into our nine largest markets.

NUTRITION & WELL-BEING

1. Accelerate and expand food and beverage choices for kids
2. Continue to enhance children’s well-being through programs and initiatives that provide “fun with a purpose”
3. Continue to provide useful nutrition information in ways most relevant to today’s consumers

ENVIRONMENTAL RESPONSIBILITY

1. Continue to find ways to maximize energy efficiency in our restaurants
2. Increase best practice sharing within our system to enhance the transfer and scaling of the most efficient and innovative initiatives

EMPLOYMENT EXPERIENCE

1. Increase number of Hamburger University certified restaurant managers
2. Continue to enhance our employment value proposition to drive employee engagement
3. Continue to integrate McDonald’s values into key people programs, from hiring, to training, to career development

COMMUNITY

1. Facilitate and encourage volunteer activities through an online management tool
2. Increase financial and volunteer support to Ronald McDonald House Charities (RMHC) through communication outreach
3. Continue to increase awareness of RMHC and its core programs