Audi CSR Report

website for the full report can be found below: http://www.audi.com/etc/medialib/ngw/company/investor_relations/pdf/finanzberichte/annual_report_2009.Par.0017.File.pdf/audi_gb_2009_en.pdf

focussing very much on the product quality as the market they are in has high competition from other car makers such as Mercedes and BMW so they have to offer a USP differentiating them

they created an Audi Environmental Foundation which planted over 36000 oak trees to mark the occasion in a forest that had been destroyed, and works closely with environmental scientists to see which plants are the most beneficial in terms of absorbing carbon (thus reducing more emissions) becoming a more economical company and world. to do this they have gone with 6 strategies to work by so it is most effective - diversification such as the teams having special individual qualities, seeing the crisis as an opportunity - people are having to do things about the situation - with need comes progress, partnerships - working together gives more strength to tackle the problem financially and socially, the courage to fill a niche - to invent new processes and designs through innovation to 'fill' the gap, success through adaptation - by changing their products to suit the current environment that we live in so not only we are benefited but so is the area around us, and the sustainable use of materials - effective production and the notion of ordering only what you will use thus becoming more environmental and economical saving money for everyone. or as they put it, evolution to adapt to the circumstances we are in.

investing in newer technology - all electric car (the concept Audi E-Tron has been made) but it is unlikely to be coming soon however, it wont be the only project audi is undertaking.

it is involved in other community functions - the Audi Youth Choir has been created and offer opportunities to people such as education and training and even sponsors.

to improve efficiency, the company opened new processing plants and new production targets and new services for the employees to use.